Thee Xtramile Concept Video
This was created as a concept video on behalf of a fictional website (and app) as part of an assignment for my viral marketing course. It was designed to be the first in a series of videos called “Go Thee Xtramile” starring Thee Xtramile (The Extra Mile), who is so intent upon making sure that her customers have the best and exactly what they need that she continually takes the concept of going the extra mile for a customer to entirely new level of extreme. For example, after Thee gets a letter from a customer looking for a housewarming gift, she realizes that the perfect gift would include some deep-sea gems off the bottom of the Pacific Ocean and sets off to get some. Rather than jump on a boat as most of us would, Thee is so excited that she simply jumps in the water and starts swimming, ultimately fighting off some sharks by biting them in return, attaining what she swam out there for, and arriving back at home to put together her gift idea right in time for the customer.
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Tags: concept, video, viral
Thee is crazy. I love the final line, “Next trip, I really ought to just take a boat”. Funny! I am looking forward to see what she will do next!