Ad for GiftBaskets4All.com

28Mar10

One of the most important elements of the fictitious website GiftBaskets4All.com’s brand is that they strive to meet their customers needs, big or small. This is why, for example, they offer both pre-made gift baskets – for those who do not have or want to take the time to custom build one – and custom gift baskets and why they offer customers a multiple number of ways to place their orders. The viral marketing campaign designed for the website sought to promote the fact that they really do go the extra mile for their customers both through the “Go Thee Xtramile” videos and the free Thee’s Gift Ideas application with the hope that potential customers would think to themselves “Why would I want to go to just any website when I have the option of going to one that will work to give me exactly what I want & need?”. The ad below is intended to appear in conjunction with either the viral videos or the application and it reinforces the “extra mile” concept while offering customers a quick and easy way to click over to the main website and begin their purchases.